Understanding the Parties Involved in Affiliate Marketing

Most of you might have come across Tim Ferris’s iconic book on the four-hour work week, and probably dreamt of getting into that life. This is where the concept of passive income comes in. You might be providing towing services in Raleigh and your employees are well disciplined to work for you, such that money trickles in while you sleep. Asides owning a brick and mortar business, it is the dream of most entrepreneurs to build an online business that gets a lot of traffic, where they can monetize their traffic and earn through being affiliates.

What is affiliate marketing

Affiliate marketing is one of the world’s most popular methods of generating passive income online. It is performance-based marketing in which a retailer rewards a business or person with a commission for each customer referred via the promotional activities of the person’s or businesses’ website.

In affiliate marketing, there are four parties involved.

Affiliates: They are the promoters of your products

Product creators: They create the product

Networks: They are the networks managing the affiliates

Consumers: They are the end-user of the product

Who are the affiliates

An affiliate, also known as a publisher, can be a company or individual. They are typically bloggers or content creators who operate in the industry of the product they are creating. Their work is to promote products or services by creating content such as blog posts, videos, and other forms of media. They can also promote their content by putting their ads, building an email list, and capturing traffic from SEO.

Who are the merchants

A merchant is also known as a product creator or advertiser. They are typically the creators of the product or service. They offer commissions to those who refer people to their businesses, where each referral translates to a successful purchase or sale.

Who are the affiliate networks?

Next, we have the affiliate networks, which act as intermediaries between the merchants and their affiliates. Though these networks are not necessary, some companies choose to work with these networks to add a layer of trust. Their work is to manage relations and offer third party checks and balances.

Who are the consumers

Consumers are the ones who make transactions. They purchase the product or service and keep the business going. Without consumers, an affiliate will not be able to earn their commissions.

The working of affiliate marketing

As an affiliate, you will be paid whenever a visitor creates a transaction. This transaction could be anything, be it a click, a sale, or lead form submission. In most cases, affiliate marketing is performance-based. This means you only get paid as an affiliate if your visitor takes an action. There are different affiliate marketing models used, which include; pay per click, pay per lead, and pay per sale. To start affiliate marketing, all you need is to choose a platform or niche, build your audience, sign up for affiliate program, choose the products or services to promote and create remarkable content that promotes your affiliate products.

Best onboarding practices to ensure your customers’ success

A lot has been written about customer success with a focus on structuring and hiring the right teams, retaining customers, cross-selling, and up-selling. While all these areas are very important, nothing much has been written when it comes to one of the most important processes, which is onboarding customers. Businesses dealing with pressure washing services in Fredericksburg have masters the art of onboarding their customers. On-boarding is a very important process and determines both the short term and long term user retention.

Here are some important ways to onboard effortlessly

Align with sales

A great customer on-boarding process starts with sales. The expectations set by the sales team determine the next course of action customers take after making a purchase and will greatly influence the customers’ on-boarding process. Sales teams should ensure they clear away any misaligned expectations. After purchase strategies will play a key role in turning a customer into a loyal one. Businesses should spend a lot of time working on pre-sales content, speaking to prospects, and training teams to offer the best sales experience.

Create content

A great and scalable way of setting expectations about what onboarding process for a customer should be is to work on content on web pages, downloadable stuff, and other materials that make customer concerns be addressed in a seamless manner. Businesses should invest their time and resources in creating content that markets their products. Always keep visuals as great as possible.

Speak to prospects

It is very important for sales teams to spend their time to speak to prospects even before they make signup. Such speaking will build credibility and help in setting the right expectations. It will also give the on-boarding team a greater sense of hesitations and concerns on the customer side, which when addressed, will ease the on-boarding process.


When a customer makes a purchase, we normally think they are happy and excited about the purchase decision they have made. You need to capitalize on this excitement and keep the momentum going post-sale. Make a connection with the customer within 24 hours after purchase. Failure to do so may lead to dwindling of motivation as other projects and priorities come across your desk. Ensure the customer doesn’t experience buyer remorse as such feelings would hurt your business.

Do your research

As a rule of thumb, whatever amount of time you plan to spend with a customer during your first interaction, ensure you spend an equal amount of time preparing for the discussion. In the early days, a new customer will not have built up trust in your product or services. You need to ensure you know the ins and outs of your business to ensure all customer concerns are addressed in the most appropriate manner.

Additionally, for any interaction, you have with your customers, always ensure it adds value to their lives. Your products and services must add value as well. Ensure you are honest in your business dealings and set clear expectations.